Welcome to the Inverness and Loch Ness Tourism Business Improvement District (Uniqueness Tourism BID) website!
Who is the Tourism BID?
The Tourism BID represents over 370 tourism businesses in the Inverness and Loch Ness area and will be working hard to deliver the following goals:
• Increase visitor numbers
• Increase length of stay
• Increase visitor spend
• Help sustainability of tourism businesses
• Create jobs
• Improve the visitor experience
The Tourism BID will enable us to compete more effectively with other tourism destinations elsewhere in Scotland, the UK and worldwide.
We are led by tourism businesses for tourism businesses and deliver a financially sustainable model which, in partnership with statutory authorities, will drive forward tourism in the area for years to come, raising the quality of visitor experience and growing the value of tourism to the local economy.
The Tourism BID will fund and deliver projects and activities that are at the core of tourism – marketing and promotion, business tourism, improvements in the tourism infrastructure, business development as well as supporting new and existing sustainable events and festivals and advocating on local issues that matter to tourism businesses.
The Tourism BID (excluding the Inverness City Centre BID area) represents an exciting opportunity for the area because it will, for the first time, capitalise on the benefits of Inverness and Loch Ness working together as one compelling destination.
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