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Welcome to the Inverness and Loch Ness Tourism Business Improvement Destination (Uniqueness Tourism BID) website. 

(Check here for news updates and here for Tourism BID job opportunities)

Our Vision: To put the visitor experience at the heart of everything which drives our ambition to become a world renowned quality destination.

By working together as one destination the Uniqueness Tourism BID Company will be able to:

  • Increase visitor numbers
  • Increase length of stay
  • Increase visitor spend
  • Help sustainability of tourism businesses
  • Create jobs
  • Improve the visitor experience

The Uniqueness Tourism BID Company will enable us to compete more effectively with other tourism destinations elsewhere in Scotland, the UK and worldwide.

The Tourism BID is led by tourism businesses for tourism businesses and delivers a financially sustainable model which, in partnership with statutory authorities, will drive forward tourism in the area for years to come, raising the quality of visitor experience and growing the value of tourism to the local economy.

The Tourism BID will fund and deliver projects and activities that are at the core of tourism – marketing and promotion, business tourism, improvements in the tourism infrastructure, business development as well as supporting new and existing sustainable events and festivals and advocating on local issues that matter to tourism businesses.

The Tourism BID (excluding the Inverness City Centre BID area) represents an exciting opportunity for the area because it will, for the first time, capitalise on the benefits of Inverness and Loch Ness working together as one compelling destination.

You can find more information on the BIDs Explained and FAQs pages or for more general or national information refer to